Apple Inc has appointed Adobe Systems Inc’s Todd Teresi to head its iAd mobile-advertising business.
Teresi is the former vice president of Adobe’s media solutions group. He was brought in to lead Apple’s mobile advertising platform. For those who are not aware of iAd, it only works on Apple devices.
iAd was introduced in July 2010, as Apple’s answer to Google’s AdMob advertising service. It allows third-party developers to directly embed advertisements into their applications and gives them a cut in advertising revenue.
Teresi, who only joined Adobe last year worked at Yahoo Inc for almost a decade. According to reports in Bloomberg, he is already on-board at Apple as the vice president of iAd.
Apple was unavailable for comment but an Adobe spokesperson confirmed that Teresi was no longer an Adobe employee.