According to reports, Adidas has pulled its $10 million dollar ad campaign from iAds due to repeated refusals. By this gesture, we can say that Apple’s strict approval process is not limited to developer’s app submissions alone but also to business section.
Let’s see what Business Insider has to say about this,
‘Adidas supposedly pulled its $10+ million ad campaign from the iAd program because Apple CEO Steve Jobs was being too much of a control freak. According to one industry exec, Adidas decided to cancel its iAds after Apple rejected its creative concept for the third time’.
However, Business Insider is not so sure about the exact reason for Adidas refusal but there can be another motives behind this. Apple has been trying to match up Google’s mobile ad market share by year end.
[Via- Business Insider]