Two months ago, Apple gained the ownership of app discovery service (search engine) Chomp. In business, there is a tendency to use one’s latest assets to eliminate competition. That is what Apple is doing.
Apple has removed features that allowed users to search for Android apps in addition to iOS apps. Chomp is a search tool that allows users to search for an app on the basis of its features and capabilities, instead of by the name alone. This service works using specific algorithms that sort through and compile what an app does based on its description, user reviews, and capabilities.
Apple bought Chomp in February 2012 for US$50 million. It is assumed that Chomp was not just a talent acquisition, but was also purchased so that Apple can use Chomp’s technology in future versions of the App Store. One of the biggest complaints from developers and users alike is that it is hard to discover new and interesting apps with the existing App Store search function.