Apple Inc. has moving court to block the application for a trademark on the name “driPhone” in New Zealand (NZ). This trademark is being pursued by Hayden Crowther of Hamilton, NZ. Crowther had developed a waterproof case for the iPhone that he had called driPhone.
Apple has protested the trademark on concern that it could cause confusion in the market place with its own trademarked product, “iPhone.”
Apple filed opposition to “driPhone” trademark and argued that, “the applicant’s trademark, or an essential element of it, is identical or similar to a trademark that is well-known in New Zealand (iPhone).”
According to Stuff.co.nz, Apple has urged Mr. Crowther to change the name of his product to dryPhone in order to avoid such confusion. Crowther has rejected this idea. He said that he did not believe Apple’s protest carried much legal weight and that it would be cheaper to fight the “world’s richest technology company” than it would be to rebrand his own firm and its namesake case.
The driPhone case claims to be, “completely dirt proof, sand proof, and waterproof,” and is available for both iPhone and some Android devices. Crowther’s company has plans to introduce a tablet version of its case called the driTab.
Source: The Mac Observer