Apple has come out with three new iPhone 6s television ads called The Camera, Crush and Flip a coin. These ads continue to highlight Apple’s campaign “the only thing that’s changed is everything”, concentrating on the improved functionality of the cameras and hands-free “Hey Siri” feature on iPhone 6s.
The Camera is a one-minute ad, showing new iPhone 6s camera features along with, 3D Touch, Retina Flash, Live Photos and 4K video recording. The ad features 1080 HD slow-mo video recording in which groups of people are taking selfies with the improved 5-megapixel FaceTime camera. Stephen Curry, an American professional basketball player who plays for the Golden State Warriors of the National Basketball Association (NBA) gives a cool touch the ad.
The rest two ads Crush and Flip a coin are starring actor, Jamie Foxx. Crush is a short fifteen-second ad in which, Foxx is demonstrating the hands-free Siri feature. While dressing up and looking at the mirror he asks, “Hey Siri, how do I look,” to which Siri responds, “Judging from your voice, I’d say you must be fairly attractive.” The ad shows how ‘Hey Siri’ feature can be used hands-free smoothly.
Flip a coin is a fifteen-second ad in which Foxx wants to choose between two movie scripts in his hand, and eventually says “Hey Siri, flip a coin.” Siri responds with “Tails” and Foxx says “sci-fi western it is.”
These ads are a high maintenance for Apple, at the same time, does Apple need more celebrities to make their ads look cooler?