Former Apple Employee Recounts Steve Jobs Motivating iPhone Team
Almost everybody would want to know the story of how first iPhone was made. Here is someone telling that story.
A former Apple employee has shared his memories of how Steve Jobs motivated the team making the first iPhone.
Bob Borchers used to be an iPhone product marketing engineer for Apple. He was also the part of the team that brought the first iPhone to market in 2007. Today, he is a venture capitalist with Opus Capital. Borchers recently gave a talk to students at a California school where he talked about the thought processes that were involved in the iPhone’s development.
Borchers said that Steve Jobs did not have a specific device in mind. Instead, he had given team a mission to create a phone that people would love so much that they would never leave the house without it. Borchers believed that Apple has been so wildly successful with the iPhone because the focus on fundamentals – breaking the rules, but in an exceptionally well manner; paying attention to details; and making people focus on the relationship they have with their device.
Jobs wanted the phone to be revolutionary. He wished to see the new phone as the best iPod the company had ever designed, and allow users to access the internet easily from a pocket-sized device.
Borchers said that what iPhone is today, equipped with features like a device with downloadable apps, GPS capabilities, video and photography features, and voice integration was not a part of original concept.
Borchers noted that the original iPhone was supposed to have a plastic touchscreen. However, Jobs was concerned that the plastic would scratch if users put the phone in a pocket with keys and other metallic items. The team improvised, convinced Corning to re-start production of the abandoned Gorilla Glass, and as a result, the iPhone received a fairly scratch-resistant display since day one.
Borchers also mentioned Apple’s obsession with product packaging. He said that the company spent “way too much time” on presenting products, but he conceded that it is ultimately worthwhile to do so since it communicates the special nature of Apple products to consumers.