According to an article in British newspaper The Daily Mail, Apple is considering bid for the rights to broadcast English Premier League (EPL) soccer games.
The deal is open for a new round of bidding before the end of this season in May.
The Daily Mail reports:
The Premier League is seen as the type of premium content that will help establish Apple TV in the UK and boost iPad sales, while the iTunes subscription service infrastructure is already in place.
Apple is bound to face some huge competition if it wants to buy some form of TV rights for these games. Sky, currently owns most of the rights for live games. It had paid around £1.6 billion ($2.5 billion) for this privilege. Other potential competitors for Apple are Google, ESPN and Middle East Network Al Jezeera.
If Apple manages to secure some of the rights to live EPL games, in that case it would have to force consumers to buy an Apple TV if they wanted to see the matches on their big screen televisions.