Apple Files Complaint Against Chinese Vendor Using EPAD Trademark

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Apple is already facing uncertainty over ownership of the iPad trademark in China. Now there is more headache for Apple. Apple has filed a complaint demanding a local Chinese luggage vendor drop the EPAD trademark it uses on its products.

On 2 February 2012, Chinese firm EBox Digital Technology Product received a complaint from Apple. The complaint asked the company to give up the EPAD trademark because it closely resembled the iPad name, a spokeswoman with EBox said on Thursday, 1 February 2012. The complaint had been filed through China’s trademark office.

EBox is a maker of laptop luggage case. It has been using the EPAD trademark on its products. The spokeswoman said that EBox did not have any plans to use the EPAD name for any electronics or tablet devices. the spokeswoman only disclosed her surname as Cheng.

Apple is already indulging in a court case with local Chinese firm Proview for ownership of the iPad trademark in China. Apple suffered a legal blow in December when a court in Shenzhen, China rejected the company’s claims to the trademark. Apple has appealed against that verdict. Matter is being heard at Chinese Higher Court.

EBox opposed Apple’s complaint and is preparing a formal response. EBox spokeswoman woman accused Apple of bullying. She said, “The iPad trademark is not Apple’s, so now they want to take ours.” Either she is unaware or she is a liar because Apple did purchase rights from Proview to use iPad name for their tablet. Proview is making false claims to extort more money from Apple and save itself from bankruptcy. It is taking advantage of the corrupt system of China that is supporting it (Proview) out of jingoistic feelings.

Apple declined to comment. According to a China’s trademark office website, EBox had applied for the EPAD trademark in 2010.

The ongoing trademark dispute over the iPad name threatens to ban sales of Apple’s tablet in China. Proview has filed its own lawsuits and complaints, demanding that Chinese authorities stop vendors from selling the iPad. Earlier in February, a Chinese court had ordered a local electronics vendor to halt selling iPads at one of its stores.

A Proview representative has said Apple should pay $400 million for the iPad trademark. Earlier, Proview was demanding $1.5 billion. Some jingoistic Chinese consumers have suggested that Apple should rename its tablet to avoid further legal action.

Source: Mac World

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