Apple Fined For Misleading Customers In Italy

Apple Italy

Italy’s anti-trust body has imposed a fine on Apple Inc, ordering the tech giant to pay a total of 900,000 euros for failing to adequately inform customers about their rights to product guarantees and assistance.

The authority said Apple Sales International, Apple Italia and Apple Retail Italia failed to properly inform customers that they were entitled to two years of free assistance under Italian law. Apple has not commented on this issue so far.

The scheme in question here is an extra guarantee scheme, the “AppleCare Protection Plan,”. Information under scheme encouraged customers to buy the service without clearly explaining that it overlapped with the free assistance required by law, the competition authority said.

Apple is facing a separate investigation by European regulators regarding the price-fixing deals with e-book publishers, blocking rivals and hurting consumers.

Another probe that Apple is facing from European Union Competition Commission over its patents dispute with Samsung Electronics due to concerns that intellectual property rights may be unfairly used by some firms against their rivals.

Source: Reuters

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