Last week, we reported that Apple launched iTunes app store in 32 countries. There is no stopping for iTunes as now it is available in twelve new Asian countries.
Last week, there were online reports that Apple had invited Asian music label representatives to a “launch event” scheduled for Wednesday, 27 June 2012 in Hong Kong. Speculations about this event centered around a launch for iTunes Store music offerings in many Asian countries. Rumors have also indicated Jason Mraz will be performing at the launch event as part of the celebration.
At the time of this news report being written, launch event is just few hours away.
We received a tip off from a trusted source in the industry that Apple is planning a secret launch event on 27th June in Hong Kong. The location has not been confirmed, but rumors suggested that the location of the event is close to the airport.
Based on our observations, we noticed a strong showing of Apple executives at the recent Music Matters event in Singapore. Our source has also mentioned that a good number of Asian music labels are already in talks with Apple. If that is not enough of an indication that something big is coming to Asia, the tip also indicates that representatives of these labels will be flying over to Hong Kong next week for the supposed Apple launch event.
Now e27 has reported with a specific claim that the launch will include not only music but also movies and TV shows. It will be going live in twelve countries that include Hong Kong, Singapore, Taiwan, Brunei, Cambodia, Laos, Macau, Malaysia, Philippines, Thailand, Sri Lanka and Vietnam.
A review of the localized iTunes Stores for the various countries has revealed that movie listings have already gone live. The navigation bars also contain listings for music, although they are not functional at the time of this news report being written. TV shows are not listed as an option in the navigation bar. Thus, it appears that they may be excluded in the launch.
Music and movies have been available in roughly 50 countries around the world prior to this launch. Most recent expansion coming last December with the addition of 16 Latin American countries.
The App Store has the broadest distribution among Apple’s iTunes Store content types. 155 countries offer apps after last week’s expansion. All twelve of the Asian markets receiving music and movie access previously offered apps, podcasts, iTunes U, and free books, but the new content marks substantial additions for customers in those countries.
Source: Mac Rumors