According to a news report in The Korean Herald, Apple changed its after-sales policy in Korea. Apple says that now it is now offering a “best in the world” replacement plan for Korean customers with defective products.
In compliance with its global return policy, Apple previously replaced a defective product with a refurbished one. Now, Apple has a new set of standards in Korea. The new policy will provide customers with a new unit when a defective product is returned within 30 days of purchase.
Apple started replacing defective iPhones with new units back in October 2011. Recently, Apple said it will apply the same policy to the rest of its products, except the iMac. The change was prompted by a bill that went into effect on 1 April 2012. The bill requires companies to adhere to the country’s stringent after-sales policy or state on the product packaging what terms the consumer loses when it buys a product that does not comply.