Apple values quality. It never settles for second best. When Apple decided to open a new store in London, it chose Harrods. Now Apple is planning a Mega Store in Paris. It has chosen Champs-Élysées as the location. However, at this moment, this should be seen as a rumor because Apple has not confirmed this officially.
The Champs-Élysées is known as the Mecca of shopping in France. Its swanky shops, cinemas, and cafés. It oozes with exuberant fashions that appear far more sophisticated than any of its European counterparts. It is the perfect place for a Mega-Apple Store.
British retailer Virgin is planning to abandon its prestigious location on the Champs-Élysées due steeply declining sales. Declining sales made their 75,000 square-feet lease too expensive to maintain. There are speculations that Apple is looking to move into the property, which would become the largest Apple Store in the world. Only if this rumor turns out to be true.
Considering the fact that Apple is the largest and most admired company in the world, the idea of having a mega store in the heart of one of the most prestigious shopping districts in the world seems natural. Apple’s largest retail store is located at Covent Garden in London. This store has the area of 25,000 square feet. This means that if rumors turn out to be true, Apple’s Mega-Store in Paris could be three-times that size if they opt to lease the entire property that Virgin is vacating.
There have been reports last week, that Apple CEO Tim Cook was in Paris for unknown reasons. There are speculations that Cook was making a quick trip to view the retail space before flying back to Cupertino to prepare for the iPad 3 launch.
Source: Cult Of Mac