Apple Prepares To Open Two New Retail Stores In China Despite Proview Threats
We reported earlier that Apple was planning to open two retail stores in Chengdu and Shenzhen, respectively. When somebody does a good thing, bad people try to sabotage that. That is what seems to happen.
When elephant walks on the road, dogs bark. Elephant keeps walking. Here, almost bankrupt Proview is barking (sinking to its low-life) but Apple has chosen to walk on and go ahead with its plan.
Currently, Apple has five stores in China. Three in Shanghai and two in Beijing. However, the company is hoping to open two new flagship stores in Chengdu and Shenzhen to bolster sales in the country with World’s largest population. At this point in time, China is a hot market for Apple, as it accounted for a significant portion of the huge quarterly profit increase reported in April.
A lawyer for Proview Technology (Shenzhen) told Reuters that if Apple tried selling iPads at a new store planned for the city, Proview would seek an injunction to stop it. Proview, believes that it owns the iPad trademark and the two companies have been fighting it out in Chinese courts for months, despite the fact that Proview had sold the trademark to Apple. Now to save itself from bankruptcy, it is falsely claiming the ownership of trademark to extort more money from Apple. The jingoist government and judiciary in China, are backing its claims due to their perverted sense of patriotism and nationalism.
Apple is also hoping to set up shop in the trendy Holiday Plaza mall in Shenzhen’s Nanshan district. The iPad-maker delivered documents to government officials on Monday. Government official noted that Apple only needed to submit an environmental permit before approval is given.
Chengdu, is in southwestern China, is also the target of an upcoming new store. In late May, Apple gained approval to set up a business to handle “retail sales and after-sales service.” There is no word on where the Chengdu store will be located, but Apple is currently hiring for sales staff in both Chengdu and Shenzhen.
Image Source: M.I.C Gadget