Apple has a new feather in its cap. In Brandz Top 100 2012 report by Millard Brown, it is on Number One position.
Brandz Top 100 is an annual study that calculates the brand value of the most popular companies in the world by combining their financial valuations with consumer loyalty and appeal.
According to this report, Apple is at the top with a brand value of $183 billion. Apple defeated IBM, Google, McDonalds and Microsoft, who finished in second, third, fourth and fifth spots respectively.
Tech brands seem to be all the rage these days, as 7 out of the top 10 companies on the Brandz report are in the tech industry. Other notable firms that made the list are AT&T, which came in 8th place, and China Mobile, which came in 10th.
Apple position here should not be seen as a surprise. Apple witnessed a 19% increase over its 2011 brand value (which also gave it first place). Apple’s popularity can be attributed to a number of factors, including high-volume handset and tablet sales over the past 12 months, high-ranking customer satisfaction scores, and increasing TV/movie product placement.
Businessweek recently ran a piece on Apple’s increasing presence in TV shows and feature films. It found that the Cupertino, California-based company’s products made their way into more than 40% of last year’s top-grossing films and were discussed or shown on TV nearly 900 times.
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Source: iDownload Blog