Apple Releases Statement Explaining The Withdrawal Of Products From EPEAT
In a recent statement, Apple spoke in defense of its decision to remove its products from the Electronic Product Environmental Assessment Tool (EPEAT) environmental rating program. The Cupertino, California-based company noted that it already takes a “comprehensive approach” to making environmentally responsible products.
The whole stance was conveyed by a statement made by Kristin Huguet, an Apple spokesperson.
“Apple takes a comprehensive approach to measuring our environmental impact and all of our products meet the strictest energy efficiency standards backed by the US government, Energy Star 5.2. We also lead the industry by reporting each product’s greenhouse gas emissions on our website, and Apple products are superior in other important environmental areas not measured by EPEAT, such as removal of toxic materials.”
For those of you who were not aware, the whole issue was brought about when the newly-appointed CEO of EPEAT, Robert Frisbee, revealed that Apple had asked the group to remove 39 of its products, including desktops, laptops, and monitors.
Reportedly, this was due to Apple telling the executive that its “design direction” had diverged from EPEAT’s requirements. The news came as a bit of a surprise as Apple helped develop the EPEAT standard in its early days. However, lately Apple has moved away from the group’s requirements of making products that are easy to disassemble in the interest of recyclability.
The recently released statement from Apple suggests that Apple felt EPEAT was too narrow in its scope as it did not track removal of toxic materials or energy efficiency. It should also be noted that EPEAT does not certify smartphones or tablets, which are currently Apple’s largest streams of revenue. A move from EPEAT is unlikely to have a significant value on Apple’s sales to consumers.
However, it could compact the sales of Macs to government agencies. As of right now, federal agencies are required to be 95% EPEAT-certified. This past Tuesday, San Francisco said that it was notifying city agencies that Macs will not qualify for purchase with city funds.
Apple has been pretty open to show off its continued efforts to make greener products so the move was a bit unexpected.