Apple May Fail To Prevent The Sales Of Steve Jobs’ Action Figure

Steve Jobs Action Figure

We reported earlier about the production of the action figure of Steve Jobs. Apple had objection to the production and sales.

Possibly seeing Chinese manufacturers, trying to capitalize on the death of Apple co-founder, Apple threatened to sue InIcons. Apple insinuated that they owned the likeness of Steve Jobs.

Now it seems like Apple cannot really prevent the sale of DiD Corp’s Steve Jobs doll? As it turns out, even if Apple did own Steve Jobs’s likeness, that would only be valid in most states while Jobs was alive. Now that he’s dead, though, almost anyone can profit off of his likeness.

Calling Apple’s legal claims bogus, Paid Content explains:

Apple’s legal claim is largely bogus. While people can indeed own rights to their likeness, those rights usually apply only to living people. Unlike other forms of intellectual property like patents or copyrights, image rights do not survive beyond the grave in most places.

Under American law, so-called “personality rights” exist only at the state level—there is no federal law. And only about a dozen states recognize image rights after death. Oddly, it is Indiana that has the strongest protection, restricting commercial use of a person’s image for 100 years after their passing.

But in New York and most other places, there is no protection at all. This was confirmed five years when a court in the state found that no one had the exclusive right to market Marilyn Monroe. Efforts to change the law have so far failed.

What this means is that Apple’s warning about the doll is an empty threat in most places. It may not even be able to stop others from using the name Steve Jobs as, surprisingly, the term does not appear on the company’s long list of registered trademarks. A company spokesperson did not immediately reply to a request for comment.

Thus, it seems like there would be no reason to pay gigantic mark-ups for one of these figures on eBay. Apple is unlikely to be able to stop DiDCorp, and you will be able to get one come February for just $99, unless you live in one of these states: Indiana, Illinois, Texas, Connecticut, Georgia, Florida, California, Ohio, Virginia, Washington, New Jersey, Nevada, Nebraska, Kentucky, Tennessee and Oklahoma.

Have you ordered the action figure of Steve Jobs? Tell us what you thing about this toy?

Source: Cult Of Mac

Image Courtesy: InIcons

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