Apple Scales Back Marketing Language On OS X Security Following Flashback

Mac Security Description

Computerworld Australia has reported on a blog post from Sophos security expert Graham Cluley. The blog post was published earlier this month and it was detailing changes to Apple’s “Why you’ll love a Mac” OS X marketing pages on the topic of security.

The changes came after a significant malware attack from Flashback earlier this year. These changes focus more of the text of OS X’s built-in security features rather than implying that Macs are immune to viruses and suggesting that users do not need to take any action to protect themselves.

Apple removed the previous statement “It doesn’t get PC viruses” and replaced it with “It’s built to be safe,” and “Safeguard your data. By doing nothing” with “Safety. Built in.” […]

In addition to changing its marketing messages, Apple has released a security guide for the iPhone operating system iOS and announced in February that OS X 10.8, or Mountain Lion, would include a new feature called Gatekeeper that would restrict which applications users can install on their devices.

Beyond the increased security features such as Gatekeeper making their way into OS X Mountain Lion, Apple is also working to reduce vulnerabilities in third-party platforms such as Java that are frequently exploited by malware authors.

Apple has been working to shift responsibility for Java updates to the OpenJDK in order to make them more timely. It has also been pushing out software updates to disable Java by default if it goes unused for a period of time.

Source: Mac Rumors

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