Apple Set To Open Store Inside World Trade Center
We heard sometime back that Apple was planning to open up a store inside the upcoming World Trade Center shopping mall, New York. A present-day report states that Apple has indeed signed an occupancy tenure with the mall and the store is calendarized to open in the new mall in 2015.
According to the NYPost, they reported that a deal was struck last month:
Apple, Canali, Hugo Boss, John Varvatos, Mont Blanc and Breitling have all signed deals for the WTC’s main hall, according to sources.
TheRealDeal reported with additional details about the deal this week. According to the publication, Apple was not satisfied with the design plan of the lower-level of the mall in which stores will be located.
Computer and iPhone giant Apple — which is expected to take space in the project — was frustrated by the giant “ribs,” or columns, that Calatrava included throughout the underground portion of the site. The arching structures are spaced roughly 11 feet apart along the front portion of each store, which has put off some retailers who want to use that space for signage, branding or product display, sources said.
To solve this, Apple summoned a design variance but it was not accepted, said one retail source, who asked not to be identified.
“Do you think [fashion designer] Karl Lagerfeld will be ok with playing second fiddle to an architect?” another retail insider said. “It is all about clashing egos. Those brands [that object to the columns] are not going to open a flagship Downtown and have Santiago Calatrava’s ribs obstructing the view.”
Nevertheless, Apple has hit upon the deal and will be one among the launch partners alongside other prominent brands like Canali, Hugo Boss, John Varvatos, Mont Blanc and more, in one of the finest shopping center.
As seen in the store map above, the Apple Store will be placed in the center of the lower level of the mall. This eminent New York based mall will house 160 stores in total, in which all legendary brands will take the center stage. Other facilities include, offices, restaurants and transportation hubs. A video concept of the mall can be viewed below.