Apple holds a discussion, with United Kingdom-based British Telecom over a partnership making BT’s mobile brand EE a “major distributor” of Apple TV devices. Specifically, the telecommunication brand offers Apple TVs to EE customers, pre-loaded with apps that deliver pay-TV content such as BT Sport and channels from other broadcasters (via The Telegraph).
For Apple, the deal with Apple TVs is in the hands, increases the potential viewership for the upcoming slate of original TV expected in 2019. While BT invested building with its own set-top boxes completes with Apple, Amazon, and Sky, where BT consumer chief Marc Allera kicked off a new strategy to begin in May “forging partnerships deeper with technology giants.”
Apple’s partnership with BT, where the company exists deal in Switzerland with telecom operator and pay-TV providing Salt. Apple has partnered with Verizon, offering customers an Apple TV 4K with a residential broadband package to four cities this year.
In regards to Apple’s original programming, the first of Apple’s television shows debuts March of 2019, with a new video streaming service subscription. The company is reports consideration of a single subscription bundle offers customers access to TV, Apple Music, and digital magazines.
Thus according to sources taken from 9to5mac, it is to find the Pay-TV Partnership preloaded is where there is Apple TV and BT apps in it.