Apple has a new trademark. The Cupertino-based tech giant posted a trademark to cover the “Configurator” app that arrived in Software Update last week.
The Configurator app allows users to configure (surprisingly) various iOS devices all connected to one computer or network. With this app you can easily update apps and the operating system, and even install wallpapers or other information to a device’s lock screen. The trademark covers the app, which Apple calls “Computer software used to configure multiple digital electronic devices.”
This is basically business as usual for Apple’s legal department. However, given the fact that filing for a trademark now, (more than a week after the app is actually available to the public) it seems a bit late for Apple. The trademark itself was filed back on 7 March 2012, right as the app dropped, so this is likely the legal team catching up to Apple’s developers and covering the company’s bases post-release.