Apple Using Reservation System In China iPad Launch To Prevent Scalpers
After a long wait, Apple’s third-generation iPad is going to go on sale in mainland China on 20 July 2012. However, Chinese should not expect overnight campouts or long lines.
At the time of this news report being written, the launch is just few hours away, according to Chinese time.
Apple has implemented a pre-register buying system to handle tablets sales.
This is because of the ugly situation that occurred back in January at the iPhone 4S launch in Beijing. An Apple Store was forced to close down due to a mob of angry shoppers. But Apple has a plan this time to avoid the crowds.
“In a bid to avoid a recurrence of the chaotic scenes that marred and, ultimately, shut down the launch of the iPhone 4S in March, a new pre-register buying system has been introduced. Prospective purchasers were required to place an order this morning, which then gives them a specific ‘appointment’ time tomorrow at which they can come to the store, pay for the iPad and take it home.”
This is not the first time Apple has used a pre-order system during a major product launch, and it would not be the last. Unfortunately, unruly mobs are becoming commonplace during major product launches thanks to a rise in scalping.
Scalpers are typically regular people, paid by large-scale buyers to stand in line and purchase the latest Apple gadget. Then, due to early sellouts and limited availability, the buyers turnaround and sell the products for a hefty profit.
It will be interesting to see how Apple handles the upcoming iPhone launch, considering it is expected to be one of the biggest in theApple’s history.
Source: iDownload Blog