Apple Wants iTunes to Replace Cable TV?

coverflowAccording to MediaMemo, Apple has reached out to TV Networks in recent weeks, proposing a $30-a-month subscription plan to deliver content to the users from iTunes.

Last week, Apple released the Apple TV 3.0 software update which allowed contents such as iTunes LP and iTunes Extras, and the next step might be delivery of TV content via iTunes, but not a single network have yet signed on to a plan. Though Disney might be willing to sign on, since Apple CEO Steve Jobs is the largest single shareholder, and Disney were also the first to allow its content on iTunes with a huge success.

The industry executives are reportedly intrigued to the idea of an iTunes subscription plan, as they are looking for alternatives to gain revenue because advertising keeps diminishing.

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