After removing thousands of copy-cat apps from App Store, Apple has decided to crack whip on fake apps.
Find a good app in app store is not an easy task because there are more than 500,000+ iPhone and iPad apps to sort through. Copy-cat apps also add to the clutter. Obviously, this is a good news that Apple is cracking down on marketing scams that seek to cheat their way to the top charts. Apple has told developers:
Once you build a great app, you want everyone to know about it. However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts. Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership. Get helpful tips and resources on marketing your apps the right way from the App Store Resource Center.
Now iTunes users can breath easy. Now poor quality apps would be removed and you will find more relevant results while looking for an app that suits your purpose. Hopefully, now legitimate developers would not have to worry about their hard work being overshadowed by illicit marketing scams.
Apple can revoke developer accounts if they directly or indirectly try to put some copy-cat app on iTunes or App Store and try to get artificial rankings to push it to top.
Apple’s move may not solve the core problem of app discoverability for users, but this move is a step in the right direction as rogue developers have a reason to fear now.