A secret deal has been signed by Apple and the digital entertainment service provider Rovi Corp. for years. Though the news was not published in Apple official website but in the official website of the Corp.
The corp. deals in metadata and media recognition software, anti-piracy digital rights management services, and interactive program guides for television set top boxes along with digital home software technology that allows various products to sync with one another, letting users access their content from a range of devices.
Thus we can say Rovi will offer a number of products and services that could apply to Apple.
We can expect some or many digital home technology software for Apple TV with this deal being signed.