Apple acquires Asaii, a music analytics company Identifies the future hits of ten weeks chart before identifying. The company announces in September as shuts down, which did not have an explanation of acquisition suspected. The news thus broke by Axios, confirms LinkedIn profiles, by the founder Sony Theakanath, now lists employer as ‘Apple Music‘ at Apple.’
Axios suggests music service streaming per the signature by Apple’s artists directly.
Thus with bolster content recommendation, interested in Asaii compete Spotify’s efforts with a smaller artist —with music label— learned by Axios.
Thus the acquisition confirms by Music Ally, where a deal confirms Music Ally with the company’s first investor. “Asaii as a first investor incredibly has acquisition where Apple has with opportunity scales dramatically impacts building a vision for the future having music industry,” Cameron Baradar, founder of The House, told Music Ally.
The most obvious reason Apple’s has is with an interest in improving Apple Music’s which is recommended. At Midemlab, Theakanath talks the product called Asaii recommended and created algorithmic personalizes playlists with the songs and playlists were people based on listening habits.
Asaii ‘s product Theakanath talks during Midemlab pitches in June “automated A&R web platform” aims labels, managers, and promoters tries identifying breaking artists as early as possible.
Theakanath claims “identifying upcoming artists 10 hitting the charts” analyses streaming services includes Spotify and SoundCloud, have 70-30 rate hits misses – i.e. predicted with 70% of the time.
“A hit considered signs someone makes a profit in some way, where a major playlist in some way,” said then. Spotify directly works independent artist labels, not surprised with Apple Music as did the same.