According to AT&T in a newly published SEC, it shows that its exclusivity term with iPhone is coming to an end. But the wireless Chief Ralph de la Vega sees no such defection from AT&T. As over 80 percent of customers are engaged into corporate or family plans and that switching to another carrier would be difficult as it would involve moving the entire AT&T.
Apple has recently confirmed its original deal with AT&T was to be ended in 2012. Rumors are going on that the deals can be shortened either to switch to subsidized pricing in return. Apple is worried that if it happen it can lose strong base in San Francisco Bay area and other regions where AT&T 3G service are much lesser as compare to other service.