Black Eyed Apple

The first product from his new consumer electronics and app venture is an accessory that clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs. Speaking exclusively to The Daily Telegraph, he says: ‘We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.

Says Black Eyed Peas star Will.I.AM. According to The Telegraph, the star is all set to launch an iPhone accessory, the next week. As commented above in the exclusive interview with telegraph, the said accessory promises to enhance the iPhones camera significantly through the dock-connector and its own camera and flash hardware. Pricing will be announced next week at a launch in London. says he came up with this idea at a photo shoot in London in 2008 (may be that’s why the launch has been scheduled to be held at London, dream come true must be celebrated where the dream occurred). “I was just hanging out afterwards, and one of the models took an iPhone picture, which circulated the planet before the shoot was even over,” he says. I took one of the photographer’s lenses and held it up on my [phone] and said “imagine this one day”. Then I said: “I’m going to do this” and Today, he has already done it.

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