The Brawn GP Formula One Team is currently leading the 2009 FIA Formula One World Championship after the first eight rounds. To reach out to its fans and make the thrills of winning available to a wider audience, Brawn GP has teamed up with Upstream, to create the Brawn GP Racing Game for Apple’s iPhone and iPod touch that includes a chance to win a luxurious Mercedes SL Roadster. The racing game is developed by leading iPhone games developer FISHLABS.
Brawn GP Racing players get a chance to drive the Brawn GP car to qualify on five imaginary, international circuits. The game features a track located in the city of London. Players can drive by landmarks such as Big Ben and Buckingham Palace while doing a qualifying lap around Hyde Park. Three additional tracks inspired by the most famous and challenging elements on the world racing circuit, such as Road America’s Carousel, Silverstone’s Copse and Monaco’s hairpin, will be made available as free updates throughout the 2009 season. Based on the advanced racing engine developed by FISHLABS, Brawn GP Racing offers the most realistic experience available on the iPhone.
But the thrills don’t stop in the game. As soon as users qualify on each track, they are ranked globally, and are awarded entries in the draw according to their rank – the faster they are, the more chances they have of winning. The contest will end at the precise time at which the winning car crosses the finish line in the last race of the season in Abu Dhabi on November 1, 2009. A draw will be held on November 12th and the grand winner will receive a brand new Mercedes SL. The contest is available to US, Canada and UK residents only.
Ross Brawn, Team Principal of the Brawn GP team said: “Brawn GP has had a fantastic start to the 2009 Formula One season which has been made possible by the hard work and dedication of our team. We want our fans to share the excitement of racing a Brawn GP car and become winners themselves. Partnering with Upstream and FISHLABS has allowed us to create a unique racing experience.”
Alexios Vratskides, CEO of Upstream said: “We’ve always wanted to take gaming to the next level, and take the thrills of gaming to the real world. Brawn GP Racing takes winning to the next level – from your iPhone and iPod touch to the real world.”
Michael Schade, CEO of FISHLABS said: “We are very pleased to be chosen as the game development partner for the Brawn GP Racing iPhone game. Formula 1 is all about pushing the envelope, which is what we do at FISHLABS everyday.”