This may sound incredible to some and strange to few. But apparently, this is true, at least according to the latest research from cable news giant CNBC. The financial news institution says that half of all US households presently own “at least one Apple product.”
CNBC’s All-America Economic survey contends that some 55 million homes are “Apple families”. This means that someone at the residence owns an iPhone, iPad, iPod or Mac. Study suggested that even more households want to be Apple product owners.
CNBC found that 1 in 10 homes were without Apple products at this time. According to studies, such houses aspired to change that standing within the next year. And usually once the buying begins, it does not stop. You see, homes that own Apple products tend to, on average, own at least three Apple products.
Our survey shows Apple buyers tend to be male, college-educated, and younger. They’re just as likely to own a home as not. Not surprisingly, the more money you earn, the more Apple products you’re likely to own.
Jay Campbell, a vice president of Hart Research Associates said:
“It’s a fantastic business model — the more of our products you own, the more likely you are to buy more. Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”
Hart Research Associates helped CNBC conduct this survey.
How many Apple products do you own and what Apple products do you have? Post your comments.