According to online reports, app developers would now receive 70% revenue generated by iAds in their application. Previously they received 60% revenue. Now it is a 10% increase from their previous arrangement.
This step taken by Apple is no where surprising considering the trouble taken by the mobile advertising service has had gaining traction. Apple has also dropped the entry-level price from $1 million to $100,000 to adjust the number of advertisers.
As declared in the updated developer agreement:
“(a) Apple Campaigns. Developer should receive seventy percent (70%) of the Net Advertising Revenue derived from the sale of advertising on the Developer’s Mobile Properties (“Developer Revenue Share”) net of any applicable taxes as provided in Section of this Agreement. The Developer Revenue Share percentage may be adjusted from time to time at Apple’s sole discretion. Notice of material changes to the Revenue Share percentage will be posted on the Company Portal. “Net Advertising Revenue” is defined as gross advertising revenue recognized through the delivery of ads by Apple less: a) any allowances actually made or taken for returns, credits, cash discounts and promotional allowances; and, b) Agency and agent fees, discounts, commission and referral fees.”
If you are not familiar with iAd, this service integrates full-screen,interactive advertisements into App Store application.
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Source: iDownload Blog