What is in a name? Shakespeare may have said that there is nothing great about a name but Facebook’s opinion is different.
An Israeli businessman who violated Facebook policies got his account blocked. He legally changed his name to Mark Zuckerberg, becoming a namesake of Facebook founder to taunt Facebook after threats to sue him came from Facebook.
Rotem Guez founded Like Store on Facebook. It was a social marketing company, selling companies Likes for their brand pages. The site states (translated), “Are you sad no one’s visiting your Facebook Page? We have a solution! Need 1,000 Likes? We’ll get them for you. Need 5,000 Likes? We’ll get them for you. Need 10,000 Likes? We’ll get them for you.”
In September 2011, Perkins Coie, representing the law firm of Facebook accused Guez of violating Facebook’s terms of service, by selling brands fans.
On 7 December 2011, Guez officially changed his name to Mark Zuckerberg (as the following video suggests).
One week later, Facebook responded that lawsuit against Israeli businessman still exists. The businessman has set a new Facebook page and Twitter page to publicize his new name and Like Store.
However, legally, Facebook can sue someone called Mark Zuckerberg.