Financial Times to quit if no users data
The Financial Times’ publisher Pearson has warned that it might leave the iPad and iPhone if it couldn’t get reader information
Here, CEO Marjorie Scardino came down heavily on an investors meet because Pearson was “still talking” to Apple but was concerned that its iTunes subscription rules wouldn’t let her newspaper get demographic information to target ads. She even added that if couldn’t get what it wanted, it might jump ship to Android tablet and other platforms where that information was readily available.
So far Apple has allowed a handful of information to go through, such as names and area codes, but is making it a strictly opt-in process that users can decline while still signing up.