In the story of Spider-Man, Ben Parker said, “With great powers, come great responsibilities”. Similarly, for Marvel fans, with great purchasing power, apparently comes great affordability.
Come June 2012, and those who purchase any Marvel super hero comic priced at $3.99 will also get a free digital copy for Android or iOS.
Examples of Marvel titles that will come with free codes will include the Amazing Spider-Man, Avengers, Captain America, Mighty Thor and Invincible Iron Man.
This new program continues the trend of comic book publishers entering digital world. And Marvel are not the first to do this. Dark Horse, recently made a deal with Barnes & Noble. Similarly, DC Comics inked an agreement with Amazon, due to which many DC titles went digital by B&N.
Judging from the positive response to digital codes included in the Ultimate Comics line and Avenging Spider-Man, Marvel expects the expanded code program to boost repeat visits to comics stores.
Following is a Press Release by Marvel:
Marvel is proud to announce that, beginning June 2012, all Marvel super hero comics priced at $3.99 will include codes for free digital copies of those same issues on the Marvel Comics app for iOS and Android devices at no extra cost! That’s right, the most-talked-about comics in the industry-including AVENGERS, CAPTAIN AMERICA, INVINCIBLE IRON MAN, THE MIGHTY THOR, AMAZING SPIDER-MAN, WOLVERINE & THE X-MEN and more-will come packed with a code to ensure fans have the most critically acclaimed stories with them anytime, anywhere.
“We’re committed to bringing fans the best value in comics. By including codes for free digital copies in all our $3.99 super hero comics, we’re doing just that” said David Gabriel, SVP of Sales, Marvel Entertainment. “We’ve seen a tremendous response to the digital codes in Avenging Spider-Man, our Season One graphic novels and the Ultimate Comics line. The positive reactions from both retailers and fans make it clear that including these codes with our books drives customers into comic stores on a repeated basis.”
Marvel made comic book history in 2011 by announcing all titles in the Ultimate Comics line would include codes for free digital copies on the Marvel Comics app, with unrivaled incentives for comic shop retailers. Then, in 2012, Marvel announced the acclaimed Season One graphic novels would also include similar codes making them the first graphic novels to ever include codes for free digital copies at no extra cost.
“At Marvel, we’re always looking for ways to bring the worlds of print and digital media together to deliver the best comics experience for our fans,” said Peter Phillips, SVP & GM, Marvel Digital Media. “With this next step, fans will soon be able to buy their comics from their favorite retailers but also enjoy them on their mobile devices and tablets, all at no extra charge. Welcome to the Revolution.”
Are you happy with this new move? Tell us you opinion and your favorite Marvel super-hero.