Financial Times is on the verge of negotiations with Apple over its new in-app purchasing terms that will be enforced starting June. Well Apple is demanding that all subscription sales be offered via in-app purchase. But here the Financial Times is still not ready to give up its access to customer data.
“We’re still in discussions with them,” FT product management head Mary Beth Christie told paidContent:UK at World E-reading Congress in London on Tuesday morning. “We’ll see where they go. But we are fixed on the idea of holding on to our consumer data.”
In 2010, the iPad contributed about 10% to the FT’s new digital subscriptions. if not being able to sell subscriptions via their iOS app would be a significant setback.
Recently Conde Nast has announced that it has reached an agreement to bring eight of its magazines to the iPad via in-app subscriptions.
[ Via macstories ]