Last year Andy Miller, Apple’s previous Vice President (VP) of Mobile Advertising, left his position at Apple’s iAd team to become a partner at venture firm Highland Capital. The Cupertino, California-based company hired Todd Teresi from Adobe to replace Miller and fill in the position.
However, it seems that more changes to the iAd team have been made.
According to TechCrunch, another iAd executive, former Senior Manager Mike Owen, has decided to leave Apple and take a job as the Chief Revenue Officer (CRO) of the video ad network, AdColony.
Mike Owen had overseen the company’s New York office, a role that is arguably most important as many main contenders in the advertising industry are heavily concentrated in the area. His new position is based in Los Angeles where he will be responsible for overall revenue for the company. Owen provided a statement regarding the situation:
AdColony is delivering rich, fast mobile video experiences to consumers in a mobile video ecosystem that is riddled with speed and quality issues… Video is incredibly powerful for consumers and brands and AdColony’s technology is allowing premium publishers to deliver the highest quality video experience to their consumers, which is translating into unprecedented results for advertisers. The post-PC era has just begun and we have a clear opportunity to change the way consumers think about, and experience advertising on their mobile devices.
So far nobody knows who will Apple hire to fill in the post vacated by Owen. But position is likely to be filled in near future to ensure that things run smooth.