iOS Beats Android In App Retention By More Than 50%

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Google and Apple have unveiled their future plans for their respective mobile platforms. It is up to the consumers, and more importantly, the third-party app developers to make their decisions.

Which Operating System (OS) do they make their priority? iOS? Or Android?

Few years ago, the answer to this question would be… go with the one that had the most users. More users typically meant more downloads (and money). But now that Android and iOS are almost even, developers have to look at other metrics…

One of the more popular measurements to gauge has become app-retention. That is about observing how often are users actually opening your app after they download it? And in this category, iOS is still the king.

Localytics reports:

“But not all apps are created equally. Delving deeper into the retention and user metrics, iPhone and iPad users are 52% more loyal to their apps than Android users. A healthy 35% of Apple iOS users launched an app more than 10 times after downloading, compared to 23% of Android users. The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.”

Given the fragmentation issue on Android, thousands of different devices, with different screen sizes, running different versions of Android, it is not surprising that the platform’s app retention is low.

Many apps users have come across in the Google Play store that either are not compatible with their particular device, or do not look right due to screen size/resolution. Thus, they are immediately deleted.

On the other hand, Apple is fairly particular about what apps make it into its App Store (despite a few mistakes regarding fake apps). It even has a list of guidelines for developers to stick to, so that all iOS apps have a similar look and feel.

Source: iDownload Blog

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