Is AT&T getting ready to loss iPhone exclusivity?
AT&T has been quietly accumulating smartphone units to add to their war chest in anticipation of the iPhone being made available through Verizon in the near future. Bloomberg reports:
“AT&T Inc., facing the possible loss of its hold on the iPhone, is adding handsets at an accelerating clip and retraining store staff to help reduce reliance on its top-selling smartphone during the holidays. AT&T clearly has tried to diversify them away from the iPhone, and that’s probably the right strategy since they’ve relied so heavily on the iPhone these past few years […] that handset strategy could shelter them from some customer losses.”
AT&T has additionally been revamping many of their retail outlets and giving alternate smartphones to their staff in order to be less dependent on the iPhone in a post-exclusivity world. Is AT&T right to anguish or just smart to prepare? Sound off in the comments below!