iPhone XR pre-order demands first three days of the device’s availability “better than that” the iPhone 8 and iPhone 8 Plus in the same period last year, according to Apple analyst Ming-Chi Kuo.
In a research note by MacRumors, Kuo said although pre-order demand immediately after launch lower the iPhone XR versus the flagship iPhone XS models, overall iPhone XR shipment momentum “more stable” which drives more customers upgrading the iPhone 8 series over time.
Kuo added iPhone XR estimates shipping on Apple.com (which has many models remain available launch day delivery on Friday). This does not indicate exact demand, where the customers interested in the device are more general users. This is due to many ordering through carriers taking advantage of promotions.
An excerpt from Kuo’s research note with TF International Securities:
We are not surprised at XR’s initial delivery times. This is with a shorter iPhone XS series pre-order open. This is due to the fact given that XS and XR have different target customers. The former’s target customers are Apple fans with new models rapidly after the pre-order open. The latter are general users. This is of operating iOS with characteristics. This includes favouring the Apple brand, which has a limited budget, or no urgent replacement demand.
Some other analysts expressed concerns that the iPhone XR’s strong availability weak sales of the $749 handset.
Kuo already predicts that iPhone XR demands higher than that for the iPhone 8 series last year shared last week. He also increased iPhone XR shipment forecast to 36 to 38 million units in 2018, up 10 per cent from an original estimate of 33 to 35 million units.