Macworld I iWorld Attendance Study In 2012
Attendance at this year’s Macworld | iWorld event was approximately the same as last year’s Macworld Expo. According to IDG World Expo, Macworld | iWorld event 2012 was attended by about 25,000 people.
IDG World Expo describes itself as a group that organizes the “ultimate fan event.”
A wrap-up news release from IDG World Expo has noted that about 40 percent of the attendees at this year’s event were first-time visitors. This may be seen and interpreted as a growth in attendance for next year’s event scheduled for 31 January 2013 – 2 February 2013.
Conference attendance was up a whopping 145 percent over last year, thanks in part to the $75 iFan Pass that made its debut in 2012. In the past, expo tickets were relatively inexpensive. However, the cost of going to the conference sessions was prohibitively high. The iFan pass gave attendees, unlimited access to the educational sessions, show floor, music performances, and film screenings that made up this year’s event.
IDG World Expo has posted a video of Friday’s happenings at Moscone West.
Did you attend Macworld | iWorld event this year? Are you planning to attend it next year? Post your comments.
Image Courtesy: TUAW