Microsoft & Apple Word Campaign Extent to Europe


Microsoft has joined HTC, Nokia, and Sony in the fight against Apple’s App Store trademark application in the EU, according to Digital Daily.

Microsoft and other leading technology companies are seeking to invalidate Apple’s trademark registration for APP STORE and APPSTORE because we believe that they should not have been granted because they both lack distinctiveness,” a Microsoft spokesperson said in a statement. “The undisputed facts establish that ‘app store’ means exactly what it says, a store offering apps, and is generic for the services that the registrations cover.”

Microsoft and others are also fighting Apple’s registration in the United States. Well, Apple is not going to bow to anyone and whoever comes on its way, Apple will face them. Just like that Apple has sued Amazon and threatened others over use of the alleged mark.

[ via digitaldaily.allthingsd ]

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