In a recent interview, Microsoft’s Chief Executive Officer (CEO), Steve Ballmer, recently said that his company’s “not going to leave any stone unturned” when it comes to competing with Apple.
According to CRN, Ballmer said that Microsoft intends to make it “absolutely clear” that the company has plans to compete in any market against Apple. He sees Microsoft having plans to “innovate everywhere” and bring its partners along for the ride.
The thought process behind the strategy is to take advantage of the Microsoft’s strength in productivity, enterprise management, and manageability. Ballmer seemed adamant about trying to compete with Apple in every which way. He said:
“Not the consumer cloud. Not hardware-software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch.”
The whole ordeal seems silly as it does not make sense for Microsoft to try and compete in a market where it is clearly not going to gain any grounds. If Ballmer is making decisions to compete with Apple just to make sure it is competing, then this might be a big mistake from Microsoft.
But competition between the tech giants has always been there and it will always be there. The competition is helping raise the bar for the consumer when it comes to every aspect of technology (from hardware to software, to ease of use and convenience, etc.). Let us wait and watch what Microsoft has in store for the public and if it even has a chance at competing with Apple.