Marvel Comics love their fans. Free digital comics were not enough.
Marvel is now giving its readers a new reason to stay close to Marvel comics throughout their tablets (iPads). Presenting, augmented reality.
Android and iOS devices will be able to look beyond the page using Marvel AR, an Aurasma-powered app that ill be launched alongside Avengers vs. X-Men #1 this April. When pointed at a compatible comic, this app will server up creator commentary videos, extra art and interactive 3D models of classic super-heroes from Marvel.
This new will not replace your standard Marvel Comics app. In fact, it will be getting a new line of sequential funnybooks called Marvel Infinite Comics.
Last week, Marvel Comics Editor in Chief Axel Alonso said at SXSW:
“Writers and artists now have a whole host of new tools at their disposal to redefine the comic book medium. Current tablets and smartphones, along with comiXology’s Guided View technology, allow us to develop new, full length stories for a different medium that are very much truly comics — but experienced by readers in a way no other major company has ever executed.”
The digital-exclusive series kicks off with Avengers vs. X-Men #1 Infinite, which will be free to folks who pick up the similarly named physical book.
Are you happy with Marvel AR? Post your comments.
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