On Monday, 30 April 2012, the new Apple TV made its debut in Brazil. However, it is carrying a pretty hefty price tag on the way.
Although the set-top box from Apple sells for just $99 in the US, in Brazil it costs 399 Reals (roughly $211, considering the value of US dollars in terms of Brazilian currency).
New Apple TV was launched in the US back in March. It has an A5 processor, increased memory, and the ability to play movies in full 1080p. However, Brazil’s excessive import tax means customers will pay more than double those in the US pay.
The Next Web noted that Brazilian customers have the option to purchase the device over 12 installments, without incurring additional fees.
Despite their prices, Apple products are becoming hugely popular in Brazil. Even a Brazilian city of Jundiai was recently named Steve Jobs Avenue. The country is also the home to a new Foxconn factory which is focused on iPad production. This means that the new tablet would not have high price like other Apple products when it makes its Brazilian debut in the coming weeks.
Brazilians can now purchase the new Apple TV from the Apple online store, or from select retailers.
Source: Cult Of Mac
Image Source: Disney and Pixar