New iPad Being Used More In Business
Today, in a tech savvy world, people use modern gadgets to accomplish important tasks of business and office related tasks. There has been a trend of using smartphones and tablets.
We see and remember the signatures reading, “Sent from my iPhone”, Sent from my Blackberry” or “via iPad”. Now the New iPad (also known as iPad 3) is a hot favorite in this regard.
A recent research report from Consumer Intelligence Research Partners (CIRP) has suggested that more people are buying the iPad to use at work. Earlier, employers were using iPad. Apple claims almost 84% share of corporate market among tablet market. In enterprises, iPad takes 96% of usage, as compared to other tablets.
Now employees are also buying iPad to enhance their work efficiency.
A survey of 1000 customers who purchased iPads between December 2011 and April 2012 shows that 21 percent will use the device for business purposes. This is an 8 percent jump from the previous survey.
AllThingsD had accessed this report and it attributed the jump to a friendlier corporate attitude towards the iPad and an increase in the number businesses that have “Bring Your Own Device” (BYOD) policies. In a BYOD setup, employees are free to choose an iPad (or any other tablet) for mobile use. In many cases the company will grant it secure access to the corporate network, or, at a minimum, provide baseline assistance for setting up email and calendaring on the device.
It is not just journalists and market analysis companies that are noticing this trend. Speaking during the unveiling of the New iPad earlier this year, Apple CEO Tim Cook confirmed that the tablet device was being used in 92 percent of the Fortune 500 companies. This is up from the 65 to 80 percent figure tossed around in early 2011.