The legal disputes between Apple and Samsung did not have much impact on their business relations. They did some business together. However, two of the most prominent giants in their respective industry may be on a path to an improved and more cordial coexistence.
On Thursday, 7 June 2012, Samsung got a new CEO. And sources claiming to be close to the top-management say this guy will “play ball” with Apple.
Kwon Oh-hyun is widely being viewed as someone who will facilitate an open and positive working relationship with Apple, as Samsung continues to build the ARM-based processors for iPhones and iPads.
Currently head of Samsung’s components business, which oversees chips and display, Kwon cemented Samsung’s position in memory chips, where it has almost 50 percent global market share, and expanded into non-memory, or logic chips, which now account for 40 percent of Samsung’s overall semiconductor revenue.
Obviously, Samsung does not intend to blink first and lose to Apple in its patent infringement case with the latter, Oh-hyun is not thought to be an individual who will go for the jugular and put ego ahead of sound business.
As a result, some believe the corporate leadership transition will lead to a fresh start for Apple and Samsung.