New Sony PSP ad takes aim at iPhone

It seems finally the Sony games maker realise that they need to stop their customer from switching to other brand like for example Apple. Now Sony has released a new ad for their PSP gaming system and it takes aim squarely at Apple’s iPhone and iOS gaming. According to the latest PSP spoke skid Marcus Rivers said, “That [iPhone] ain’t built for big boy games”, as reveal to a goofy looking guy playing ‘Lame Castle ‘ and say that’s was built for texting your grandma and calling your girl.

Marcus Rivers has shown off a few older $9.99 catalog titles and even calls the goofy guy to drive home the $9.99 price point before hitting the tag line: “step your game up.”

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