We reported earlier that the Australian Competition and Consumer Commission (ACCC) threatened to take Apple to court in response to the iPad maker’s false claims about the 4G-ready third-generation tablet. Apple did not notify Australians to an adequate degree (as claimed by ACCC) that the new iPad isn’t yet compatible with Australia’s 4G network.
Phillip Swanson subsequently reported, Apple endeavored to quickly resolve the matter by arguing that “it was never specified the iPad could connect to Telstra’s network, but told the court the device is compatible with other networks that by international standards are deemed 4G.”
Confused, dissatisfied and frustrated customers still have the option of returning their new iPad.
Additionally, as if Apple does not have its hands adequately filled with this Australian matter, there is buzz that the Swedish Consumer Agency and officials in the United Kingdom are similarly looking into the veracity of Apple’s 4G claims in their respective nations.
Reported in Wall Street Journal:
Apple doesn’t have a Swedish office, so the consumer agency would have to take any complaint to the company’s European head office in Ireland, were it to conclude that the advertising is misleading. The Swedish complaints mirror similar criticism in Australia, where Apple expected to defend its right to market the iPad as 4G in court in May.
Though, Apple is offering to refund the money of New iPad buyers in Australia, it stands by its ads. Apple’s online stores in Australia and Sweden have not revised the “Wi-Fi + 4G” language of the new iPad’s promotional content. Although a tiny little disclaimer is wedged beneath the big bold pictures of the new tablet. The disclaimer reads:
“The iPad with Wi-Fi + 4G model can roam worldwide on fast GSM/UMTS networks, including HSPA, HSPA+, and DC-HSDPA. When you travel internationally, you can use a micro-SIM card from a local carrier. You can also connect to the 4G LTE networks of AT&T in the U.S. and Bell, Rogers, and Telus in Canada.”
Will Apple face lawsuits over misleading advertisement in Europe? Post your comments.
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