Apple is organizing a king-size iPhone event in its retail stores this week. The initiative is an a attempt to boost up sales which is comprehended as the iPhone upgrade event. Beginning May 8th, Apple retail staff will be emailing qualified iPhone users for an iPhone update to the stores. The event will allow consumers to shift up their existing generation of iPhone to the latest one, apparently to a new iPhone 5s or iPhone 5c.
According to a source, this initiative gels pleasantly to that of Apple’s—Store based iPhone hardware trade-in strategy. The strategy permits consumers to exchange their old iPhone to buy a new generation of iPhone at a discounted price. To make this strategy more persuasive, Apple has increased the buyback prices of iPhone under trade-in program.