A report from Fortune recently said that this week’s people app is free to subscribers. Time, SI and Fortune are expected to follow.
The iPad issue of people that appeared on the Apple App Store yesterday has more to it than just Sandra Bullock’s new joy.
Until now, the iPad versions of People, Time, Sports Illustrated and Fortune have cost the same as the newsstand price — $3.99 for each issue of People, $4.99 to $5.99 each for the rest — even if you were already paying to get the paper edition in the mail.
But with this week’s issue of People iPad App, things are different. For the first time the App issue is free to people subscribers. Fortune and the rest of the time Inc.’s magazines are believed to adopt the same pricing structure within the next 30 days, according to a few sources.
However, Time Inc. spokesperson Dawn Bridges is more cautious: “We are looking at various subscription opportunities for all of our titles,” she says. But now that Apple has made it possible for one title, other magazines will want to follow as well.
It’s believed that the publishers who were encouraged to build iPad apps by Steve Jobs himself say were ready from the start to make them free to subscribers. However its not clear as to what took so long.