Proview Ready To Negotiate With Apple?

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Display maker Proview sued Apple over the iPad moniker in China feels that it has the whole judicial system with it and despite selling rights to Apple, Proview is still falsely claiming the ownership of rights to extort money from Apple.

Last week, a court order banned the sales of Apple’s iPad in various Chinese cities. However, now it seems that Proview has a change of heart, all of a sudden. Proview has told The Times of India, one of the leading English dailies in India that it is ready to negotiate with Apple as it has “peaceful intentions.”

Proview is drooling over money and it is hoping for an out of court settlement, and it is shooting for as high as $1.5 billion for the iPad trademark in China. Legal representatives for Proview told the paper on Tuesday, 21 February 2012:

We are now preparing for negotiations. The court cases will continue until we reach an agreement.

Reuters reported that a court in Shanghai will begin hearings today on whether Proview’s claims have any merit and the ruling could take months. Nobody knows whether Proview’s strategy would work. Apple has even threatened to sue Proview over “defamatory statements.”  This highlights Apple’s unwillingness to engage in trademark licensing talks with Proview. Proview has recently filed for bankruptcy.

Some people believe that Apple wants to pursue an aggressive legal strategy to set an example. Thus, it may not be interested in an out of court settlement. Apple’s lawyers warned Proview in a letter issued on Monday, 20 Feb 2012:

“It is inappropriate to release information contrary to the facts to the media, especially when such disclosures have the effect of wrongfully causing damage to Apple’s reputation.”

A Hong Kong court ruling that dated July 2011 revealed that Apple founded a United Kingdom-based company to snatch rights to the iPad trademark in various markets without revealing it was the purchaser. The company insisted that it purchased the worldwide rights to the iPad trademark in 10 different countries in 2009  from Proview’s Taiwanese affiliate for about $55,000. 

Now Apple has accused Proview of not honoring that agreement, noting that a Hong Kong court sided with Apple in this matter. Hong Kong’s and Mainland China’s legal systems are different. Thus, the ruling is not helping Apple in its legal dealings with Proview, which wants to implement a country-wide ban on iPad imports and exports in China. The iPad is manufactured in Foxconn’s plants in Shenzhen, China. That is why, so any export ban would immediately impact worldwide availability of Apple’s tablet.

Source: 9TO5 Mac

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